Comprehensive Understanding Of Print On Demand

Print on demand, often called POD, is a technique in which artworks are reproduced only after an order is placed by customers. There was a time when it was almost impossible to create and sell the same artwork in multiple numbers, but the development of printing technology has eliminated this problem. That’s why we’re now able to produce as many copies of a particular artwork as we want.

comprehensive understanding of print on demand(POD)

Creating an artwork is just the beginning—everyone in the industry knows this. No matter what you create, until it catches the eye of others, it’s just a piece of art that resides somewhere in your workshop. Even though creating art is your passion, the practical implication is to sell it as much as possible so that you can earn a living and thus be able to continue creating art. The only way to make this possible is by using POD websites that can feature your artwork to the world. Although the major assumption of POD is to sell digital artwork by reproducing it upon receipt of an order, it can do much more than that.

The POD process begins with the artist's agreement with a particular POD website to sell the artist's art. The artist first uploads his/her artworks, sets the price (in some cases, the POD website handles the pricing), and makes them available online for sale. Although this might sound simple, the real process begins only when someone adds the artworks, and the artist's profit might vary with the POD website and the efforts made to market the artworks.

#Promotion of your art

Just like social media sites, POD websites can help artists gain more admirers. If your artworks are good, then the chances of being featured are high. In some cases, you can also try featuring your artwork on the homepage by paying the site. This always helps promote your art and you as an artist. Moreover, using POD websites can be an effective marketing campaign for those starting out.

#Personal Goodwill

It’s often difficult for the general public to buy an original piece of artwork, and it's the same for reproductions. When people are able to go through your artwork, you’ll gain admirers, and those who actually buy your artwork can be your "press." When someone features your artwork on his/her interior, other exhibitors have the opportunity to admire it as well. This way, you can build a strong reputation of yourself, as in any online marketing campaign or social media.

# Community Build Up

Most POD websites run communities and forums, which you can be a part of to discover practical ideas and suggestions that apply to the real world of art. Communities can also help you gain more admirers and thus sales, but being genuine is a must when you are in a community.

However, POD also has some drawbacks, which you may not notice if you fail to carefully consider it. You must take it as just one part of your overall marketing. Merely uploading your artworks to the POD website might not yield anything, so you need to make some efforts to enter the real world of buy-and-sell. For example, you might want to recommend those POD websites where you want others to buy your artworks, and make available all the links to your artworks on those websites so that buyers can compare pricing and quality. This also helps customers find your artworks in various outlets. Including your identity in every reproduced item is vital to establishing recognition. Having a good photograph of the artwork and a compelling title, description, and tag can make your effort more accessible and visible.